Clear Choice

We featured real patients and doctors across four broadcast spots plus social content. The challenge: tell their stories with the warmth of an impromptu conversation — while hitting a hard :30 and key brand pillars. We made the call to write scripts rather than pull from interviews, then I worked closely with our subjects to rehearse, keep them comfortable, and tweak lines on the fly, both before and during the shoot.

We also built a custom set on the sound stage with production designer Johny R. Long — an ownable branded moment that set the client apart.

The spots performed well for the client, but the real reward was hearing how these procedures changed our patients' lives, and witnessing the genuine bond they had with their doctors.