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STILLS & MOTION | ASSIGNMENT
Integrated Campaign for CPG
There's a particular pleasure to food shoots: the intensity, the choreography, the attention to detail. The creative team brought me to Nashville for this combo shoot, where we delivered a wide range of assets — all captured in a single day.
I wore two hats, shooting stills while directing a DP on the same set. The motion deliverables were short-form, GIF-style vignettes built for social. Different shot list, shared locations, shared food styling team — which kept the day humming and the look consistent across every asset.