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Texas Pete

DIRECTING   |   ASSIGNMENT

TV Commercials

The agency brief: Vibrant and vibey, yet thoughtful and grounded in connection. "Having the Sauce" means kindness is your swagger.
Also — go far beyond what the brand had done before.

The agency brought rough sketches; I developed them into full storyboards. I gave each spot its own rhythm, and balanced heartfelt performances with fun camera moves and food close-ups. 

We shot the three spots over three days in Nashville, and delivered (3) :30 broadcast-ready spots, plus a large packet of cutdowns in various formats.

The client was happy with the work, and the agency has brought me back for projects since.

AGENCY: CREATIVE ENERGY 
DP: JOE SIMON 
PRODUCTION: DACE & MOHR
A group of friends gathered indoors and outdoors, enjoying social activities. The bottom right features two men talking, one holding a drink, in a cozy indoor setting with a piece of abstract art on the wall.
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A collage of four images from a gathering
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Collage of scenes from a lively restaurant with diverse people enjoying a meal, smiling, and socializing. One woman is standing and waving, others are eating and talking, and a close-up shows a woman holding skewered food.
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