Turtleson
Brand Lifestyle for Men's Apparel
The perfect weekend: A flight, some golf, an afternoon in town.
When Turtleson relaunched its website, the Bristol, Tennessee apparel brand needed hero imagery strong enough to carry the banners: elevated but lived-in, skilled leisure across golf, aviation, and retail.
We stayed regional to the brand's home turf, which made finding a green golf course in March the big challenge. We needed the course, a small airstrip, and a men's shop with the right bespoke feel, all in one place, when most of the Southeast was still bare. We searched every city in the right weather zone, then circled back to Nashville and found everything there. A little post work took the grass the rest of the way.
I partnered with production company Dace & Mohr on locations, casting, and the extras that sold each scene: a small plane, an adorable dog, a customized retail floor. We shot three locations in one long day, leaned into a windy afternoon and a few rainstorms, and delivered 36 polished images ready for the relaunch.
